The definition of extraordinary—‘very unusual or remarkable’;—sums up Dutch brand Moooi in a nutshell.
A Life Extraordinary
“‘And what is the use of a book,’; thought Alice, ‘without pictures or conversation?’;” (a quote from Lewis Carroll’s charming and curious Alice in Wonderland). This insightful view from the young Alice introduces the reader to a girl with a dreamy imagination and inquisitive mind. A moment later and Alice has fallen down the rabbit hole, her childlike curiosity piqued as she hurried after a brisk white rabbit, intrigued by its waistcoat pocket and the watch that it held. Moooi’;s ‘A Life Extraordinary’; is not dissimilar from Alice’;s nonsensical and magical world of Wonderland. With huge portraits of insects (in a series titled ‘Microsculpture‘ by photographer Levin Biss), brightly patterned, swirling carpets, and a tall sofa perched on one end, ‘A Life Extraordinary’; captures Moooi’;s flair for the unexpected, ingenious and brilliantly bizarre: in effect, it invites us to fall down the rabbit hole.
New marvels from Moooi
Moooi first presented ‘A Life Extraordinary’; during the Salone del Mobile in Milan (April 2017), and then again at NYCxDESIGN in New York (May 2017). Design enthusiasts were invited to discover Moooi’;s unusual and unparalleled world of striking objects, interiors and details. New designs included: the fanciful Charleston sofa, lofty Jackson chair and slender T lamp by Moooi cofounder Marcel Wanders, the floating Amami sofa by Lorenza Bozzoli, and the grand Statistocrat floor lamp by Atelier van Lieshout.
All photos © Moooi B.V.
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