Content Birthday He or she Rams: Nevertheless Going Solid

Turning eighty-5 years old (on 20th Might 2017), this is a pleasure in order to wish He or she Rams the very happy birthday celebration .

The particular Designer’; s i9000 Designer

Person Rams, the particular distinguished German commercial designer, provides enjoyed an illustrious career and it is still heading strong. Rams has steered a steady training course through an usually turbulent style world, generating intelligent styles with the purposeful stride of the great head. Working exclusively with 2 companies—Braun and Vitsœ—Rams developed a prolific body associated with work, and it has amassed a fervent following. Their ‘ 10 Principles for Good Design‘ put together a thoughtful method of design; properly, they have shaped the thinking of many creative thoughts throughout the many years. Dieter Rams is a designer’; s developer: once affected by the Bauhaus and Ulm School associated with Design, Rams, in turn, offers influenced a lot of today’; ersus industrial creative designers. Names consist of Naoto Fukasawa, Jasper Morrison, Konstantin Grcic, and most once, Jonathan Ive. (1)

The classic Dieter Rams.

Filmmaker Gary Hustwit—director of Helvetica , Objectified plus Urbanized —is creating a feature-length documented on the existence and function of He or she Rams, because of for discharge in late 2017. Photo © Gary Hustwit.

Nevertheless Going Solid

Honouring the particular 85th birthday celebration of He or she Rams, Vitsœ is presenting a rather particular collection of Braun products—’; The particular Strong Collection’;. Rams caused Braun designed for forty many years and has been Head from the company’; s Design Department through 1961, individually designing items, as well as overseeing and leading product style. The amazing ‘ Solid Collection’; —of over 2 hundred and fifty Braun items—was generously given by a Vitsœ customer, Ben Strong. A separate collector through his earlier childhood, Solid was affected with Rams’; s i9000 designs regarding Braun: ‘ I started to collect these types of [Braun] products because We enjoyed with them and I had been fascinated by the particular progression within design which i was viewing, ’; Solid explained to Vitsœ. ‘ Rams’s designs produced the products easy to understand and self-educational. He produced things that had been easy to understand, to get to understand and to manage roughly with no breaking. ’; (2) Tom Strong’; s substantial donation in order to Vitsœ may ensure that lots of people can see the serious nature associated with Ram’; t designs for a long time to come. Their donation had been made over the condition how the collection would certainly remain on screen, not released away.

Products from ‘ The Solid Collection’;.

Items through ‘ The particular Strong Collection’;.

Products from ‘ The Solid Collection’;.

Items through ‘ The particular Strong Collection’;.

Braun T 1000 (right).

Braun SK 61 phonosuper.

Braun SM 3 or more sixtant.

Braun BL 12 ladyshave.

Braun ABR twenty one.

Braun KF twenty one Aromaster (White) and KF 20 (Olive). The main difference among these 2 versions can be seen in the manage design.

Braun product packaging.

Products from ‘ The Solid Collection’; are on display from Vitsœ’; s i9000 New York store until 24th May 2017 (coinciding along with Dieter Ram’; s birthday celebration and the Worldwide Contemporary Home furniture Fair—ICFF). Ram’; s 606 Universal Shelves System, developed in 1960 and produced by Vitsœ since, is fittingly exhibiting the selection. ‘ The particular Strong Collection’; will then proceed to its long lasting home in Vitsœ’; s i9000 newly constructed HQ within Royal Leamington Spa, England (opening later within 2017).

Every photos © Vitsœ (with the exclusion of the Gary Hustwit family portrait of He or she Rams).


(1) Keiko Ueki-Polet plus Klaus Klemp. (ed. ) (July 2015) Much less and More: The style Ethos associated with Dieter Rams . Gliedern.

(2) Vitsoe. com. (2017). The Solid collection . [online] Offered at: [Accessed 18 May 2017].

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