Target’s collab with Chip and Joanna Gaines fulfills all your modern farmhouse dreams


Editor’;s Note: This post was originally published in September 2017 and has been updated with the most recent information.

Soon after introducing a midcentury-inspired furniture line, Target unveiled another crowd-pleaser: A home and lifestyle brand designed in partnership with none other than Chip and Joanna Gaines, stars of the popular HGTV show Fixer Upper and founders of Magnolia Market. Called “Hearth & Hand with Magnolia,” the line is the couple’s first exclusive collaboration with another retailer.

The initial 300-item collection includes tabletop and decor items, gifts, and more, with prices ranging from 99 cents to $ 129.99, and most products coming in at under $ 30. The aesthetic? “Modern farmhouse,” of course—the eclectically cozy look fans of Fixer Upper should be well familiar with and fond of.

Hearth & Hand with Magnolia will be refreshed every season for several years, starting with a spring refresh dropping on December 26. The collection will add some 140 items in stores and online, including lots of new desktop decor and home office items. Most of these new products will be offered at under $ 40.

Here’s a sneak peek at what’s coming next week.


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