Whether it is genius or even gross, a person gotta acknowledge that this mag ad through Ikea recommending one pees on it for the surprise reaches least gutsy. Conceived simply by Swedish company Åkestam Holst in cooperation with Mercene Labs, the particular full-page ad—running in Swedish women’s mag Amelia —shows a picture of a baby crib and its store price using the following textual content:
Peeing with this ad might change your existence. This advertisement is also the pregnancy check. Pee to the marked region and wait around a moment. In case you are expecting, you will definately get a surprise the following in the advertisement.
At the end of the web page is a rectangle-shaped box. This is when you pee. After a couple of minutes, the “surprise” appears over it within red printer ink. What on the planet could this particular surprise end up being, you inquire? Well, it is that you are going to possess a baby, also known as your life is going to change.
Ikea, being therefore thoughtful and everything about “Where life occurs, ” which includes those huge milestones such as peeing on the magazine to discover if you’re expecting, will give you a substantial discount in the crib. Basically present the particular pee-paper towards the cashier in your next visit to the furnishings store, I suppose? Watch exactly how it works right here.
Via : Adweek (h/t The Cut)